Management and artists need one another other. One without the other is a talent missing its complementary other half. Sherina Smith joins us to discuss her role as a business person in the music industry.
[istandard]: Hey, Sherina. I hope all is well. For those who are not familiar with you or your clients, please run down your resume.
Sherina Smith: Greetings! I manage platinum selling music producer Trilogy. I’m also on the management team for Emmy winning violinist, Damien Escobar, as well as Mapy Violinist, HashtagTalia, Shoota, and AnaBaby.
[istandard]: As a talent manager what are your general day to day duties?
Sherina Smith: Day to day duties include (but are not limited to) searching for new talent, bookings (shows/sessions), conference calls, venue scoutings, contracts, following up with clients/talent, listening to what's out, and keeping up with billboard numbers.
[istandard]: Did you have any mentors or training in your current field?
Sherina Smith: I had extremely informal training in this particularly, but I have an amazing mentor.
[istandard]: What do you find most rewarding / most challenging about your position?
Sherina Smith: The most rewarding aspects for me have been -
a) my producer getting placements with the 2 artists he always wanted to work with
b) emails my artists or I receive stating how the music they've played or created motivated them in some way.
Challenging would be -
a) closing deals with clients is at times trying.
b) I also find pitching certain ideas that my artists may not fancy, but will be good in the future becomes a task.
[istandard]: How do you celebrate your small successes in a cut throat music industry?
Sherina Smith: I'm not sure that I would say I celebrate my small successes, but I most certainly use them as fuel to motivate my future movements.
[istandard]: What are some of the things we can look forward to with your clients in the year to come?
Sherina Smith: By the end of the year I'm definitely looking forward to more placements, a tour, some dope collaborations outside of music, and an album. I also have a few new artists that I'll be signing that I'm eager to start working with.
[istandard]: What's the best piece of advice you can give an upcoming artist or producer looking to find a manager to guide them?
Advice I could give at this juncture would be to be consistent, persistent, and to make sure all of your moves are deliberate. Oh, and enjoy the process.
[istandard]: Where can we find you online?
Sherina Smith: I'm not huge on the net but I have an Instagram, @Rina_Is_Me
Mgmt for Singer/ Songwriter Kaydence
Mgmt for Singer/ Songwriter/ Producer Valley
Mgmt for Production Team SXYDRPS
Author of ‘How I Left My Job & Made It In The Music Industry’